Cultivate Counsel, Inc. · Founded by Heather F. Harper

Legal architecture for growth-stage companies.

Fractional General Counsel leadership for growth-stage CPG companies navigating scale, investment, transactions, and organizational change.

A forest-green office library with business books, archival boxes, and unbranded consumer packaging

A legal function designed for the business

Growth changes what a company needs from its legal leadership.

When a company becomes more complex, legal work needs to become an operating system rather than a collection of isolated answers.

Cultivate Counsel helps leadership teams prioritize what matters now, build what should come next, and connect legal strategy to the direction of the business.

Discover the approach

Where Cultivate Counsel creates leverage

Legal judgment for the moments that change a company.

01

Building for scale

Creating legal infrastructure, teams, governance, processes, and operating systems that can evolve with the company.

02

Preparing for capital

Strengthening documentation, decision-making, compliance, risk frameworks, and diligence readiness before investor scrutiny increases.

  • Investment readiness
  • Governance and diligence
  • Risk frameworks

03

Navigating transformation

Supporting organizations through rapid expansion, leadership change, acquisitions, exits, and post-merger integration.

The work now

Working alongside the people building what comes next.

Heather's current work connects legal leadership, founder mentorship, and early-stage investing across the CPG ecosystem.

2026–present

Cultivate Counsel, Inc.

Founder & Principal

Fractional General Counsel support for growth-stage companies, with an emphasis on emerging CPG brands.

2026–present

SKU

Mentor & Investor

Supporting emerging consumer brands through the leading CPG accelerator's intensive mentor program.

2026–present

The Angel Group

Member

Part of a private network of industry professionals and strategic angels investing early in CPG brands.

Operating experience

Built inside the business.

Heather's perspective is shaped by responsibility for implementation, not only recommendation.

Simple Mills

2013
to 2025
From first trademark and seed financing to first in-house General Counsel and a successful sale.

Building the legal function at Simple Mills

As the first internal General Counsel at Simple Mills, Heather built and scaled the company's legal function through a period of significant growth and organizational change.

Her work supported the company's evolution from a founder-led startup through private-equity-backed growth, acquisition by Flowers Foods in 2025, and complex post-merger legal integration.

The experience required more than technical legal judgment. It required building infrastructure, aligning functions, preparing the organization for scrutiny, supporting executive decision-making, and helping the business navigate change.

Read the full experience

Professional recommendations

Clear judgment. Practical execution.

Heather doesn't just advise, she collaborates.

She balances legal risk with practical execution and builds smart processes that drive compliance without slowing the business down.

Nicole EltzrothChief Operations Officer, Simple Mills
She translated complex legal issues into clear, actionable guidance.

Across nearly a decade, Heather brought structure to legal operations while protecting the company and enabling growth.

Tim Collman, CPAFormer client, Built In, Inc.

The most important business moments rarely belong to one function.

Cultivate Counsel welcomes conversations with leaders navigating growth, transactions, legal-function buildout, and organizational change.